SuperGroup plc is the owner of Superdry, which is rapidly becoming a global lifestyle brand. Founded in 2003, Superdry focuses on premium quality and affordable clothing and accessories across menswear, womenswear and specialist ranges. Located in the city centre of Mannheim, in the Q6/Q7 shopping centre, ISG successfully delivered a new store for the vintage brand.
Spread across 520 sqm, ISG served as the main contractor in the fit out of the store, which included housing technology. During the construction period, ISG acted as a central point of contact on site. Many of the materials, such as railway sleepers, were imported from the UK in order to emphasise the ‘rough character’ of Superdry.
ISG also installed solid steel columns, beams and brick elements. The coloured logo-lettering on the façade and interior of the store mirror the labelling of the renowned clothing products.
The Q6/Q7 center offers an exceptional concept and resembles an inner city oasis. The shopping experience includes regional gastronomy, modern residential units, a four-star hotel and fitness facilities. ISG’s store concept fits into Superdry’s unique feel-good atmosphere and expresses the brand’s authenticity.
Access routes to and from the construction site were partially blocked due to roadworks. Nevertheless, an cooperation collaborative approach with the center’s management team helped ISG to deliver the Superdry store throughout all stages of the process.